Excerpt from: Don't Waste Money on Google Adwords
Yes, you can make money with Google AdWords if you follow all the right steps in executing an effective Google AdWords campaign, including making sure your product is right for Google AdWords, ensuring your website is search engine optimized, choosing the right keywords for your ads, and writing winning ad copy.
You can make money with Google AdWords by first making sure your product is right for Google AdWords. Your product needs to be sold on a website; your product must be commonly searched on Google; and you will need to make enough money off each sale to cover the costs of all your clicks.
You can make money with Google AdWords by secondly ensuring your website is search engine optimized. In calculating the quality score of your ads and keywords, Google will scan your website to make sure all the keywords you’ve chosen are properly incorporated into your website. So you’ll need to ensure you’ve adhered to SEO principles when creating your website.
You can make money with Google AdWords by thirdly choosing the right keywords for your ads. Your keywords must relate directly to your product; your keywords must be incorporated into your website using SEO; and your keywords must be commonly searched. To get keyword ideas or learn the search volume for various keywords, use the Google Keyword Tool.
You can make money with Google AdWords by fourthly writing winning ad copy. Winning advertising copy for Google AdWords starts with a headline that contains your keywords, description lines that grab attention and provide a strong call to action, and a URL that is straightforward and simple.
To learn more about how to make money with Google AdWords and minimize advertising costs, read Don't Waste Money on Google AdWords.