Can I make my website better for Google AdWords?

Yes, you can make your website better for Google AdWords by using proper search engine optimization (SEO) techniques, making sure your website is laid out in an aesthetically pleasing and easy-to-navigate way, and prominently displaying your call to action on your website landing page.

To be successful in Google AdWords, you need to maintain a high quality score for your keywords. Keyword quality score is based upon how relevant your keywords are to your ads and your website landing page, or destination URL. Therefore, you’ll want to make sure you lay out your website using proper SEO techniques so that your landing page contains all the keywords relevant to your Google ad campaign. Making your site better for Google AdWords not only means higher keyword quality scores, it also means your ads will run more often and cost less.

Next, make sure your website is laid out nicely so that it makes your visitors comfortable to review your content and buy from you.  And also make sure it's easy to navigate so that they can get what they need and quickly convert.  A big part of website layout is prominently displaying your call to action so that your visitors know how to do exactly what you want them to do.  Commands to "Buy Now," "Order Here," and "Contact Us for a Quote" should be prominently displayed.

See: What makes people instantly click Google Ads now?