Does Google look at my website when I use Google AdWords?

Yes, Google does look at your website when you use Google AdWords. Whenever you submit a new ad for review, Google does an automated check of your website landing page, or destination URL, to determine if it meets Google’s standards of quality and loading time.

When you create a new ad in Google AdWords, you include a destination URL, which is the landing page where people arrive when they click your ad. Google strives to ensure that your landing page meets their standards of quality and loading time. Google checks your website landing page first and foremost to make sure it doesn’t trigger pop-up ads, use spam techniques, install malicious code, or forward you somewhere else.

Secondly, Google checks your website landing page to make sure it is relevant to your ads and keywords. To be successful in Google AdWords, you need to maintain a high quality score for your keywords. Keyword quality score is based upon how relevant your keywords are to your ads and your website landing page, or destination URL. Therefore, you’ll want to make sure you lay out your website using proper SEO techniques so that your landing page contains all the keywords relevant to your Google ad campaign. Making your site better for Google AdWords not only means higher keyword quality scores, it also means your ads will run more often and cost less.

See: What makes people instantly click Google Ads now?