Does my website matter for Google AdWords?

Yes, your website matters for Google AdWords because your keyword quality scores are based upon how relevant your keywords are to your ads and your website landing page, or destination URL. The better your website, the better your quality score. And the better your quality score, the more your ads will run and the less you’ll pay.

To be successful in Google AdWords, you need to maintain a high quality score for your keywords. Keyword quality score is based upon how relevant your keywords are to your ads and your website landing page, or destination URL. Therefore, your website really does matter for Google AdWords.

You’ll want to make sure you lay out your website using proper SEO techniques so that your landing page contains all the keywords relevant to your Google ad campaign. Making your site better for Google AdWords not only means higher keyword quality scores, it also means your ads will run more often and cost less.

See: What makes people instantly click Google Ads now?