How can I control my budget in Google AdWords?

You can control your budget in Google AdWords by setting your daily budget, setting your bids for keywords, and by improving your keyword quality scores.

One of the many advantages of Google AdWords over traditional forms of advertising is your ability to control your own budget. With Google AdWords, you can control your budget in several ways.

First, you can control your Google AdWords budget by setting your daily budget. You set your daily budget within each campaign, so you can actually assign a different budget for each campaign you are running in Google AdWords. Your daily budget should be based upon your business objectives and your resources.

Second, you can control your Google AdWords budget by setting your bids for each keyword. The most common bidding option is cost per click (CPC). CPC means you pay only when someone clicks on your ad. The amount you pay for each click will be based on how much you bid for the keywords used to trigger your ad. You will never exceed your max CPC, or maximum cost per click, which you set when you choose your keywords. And in fact, you’ll often pay less than your max CPC.

Third, you can control your Google AdWords budget by improving your keyword quality scores. A quality score assigned to a keyword is calculated by comparing your keywords to your ads and your website landing page. The more relevant Google determines your keywords to be in relation to your ads and your landing page, the higher your quality score will be for those keywords. Generally, the higher the quality score, the less you will be charged when someone clicks your ad.

See: What makes people instantly click Google Ads now?