How can I increase my conversions with Google AdWords?


You can increase your conversions with Google AdWords by making sure your website landing page matches your keywords and your Google ads, by including a strong and clear call to action in your ad copy, and by adhering to proven methods of webpage layout and navigation.

The most fundamental way Google AdWords increases conversions is by enabling you to advertise directly to internet users at the very moment they’re searching for your products or services. When internet users see your Google ads, they can click on the ad, enter your website, and buy your products and services within minutes. In fact, Google AdWords is one of the fastest ways to increase conversions.  But if you're still having problems getting conversions even after AdWords sends you traffic, then you need to troubleshoot a few areas.

First, make sure your website landing page features the products or services you're advertising in your Google ad, which should also match the keywords you've chosen in AdWords.  If someone searches a particular keyword, sees that keywords in your ad, clicks on your ad, but suddenly reaches your landing page only to find a totally different product or service, they're going to click away immediately.  This is known as a bait and switch, and Google won't tolerate it anyway.  So make sure your website landing page clearly offers the products and services specified in your keywords and ads.

Second, if you're having trouble converting AdWords traffic to sales, make sure you have a strong call to action in your ads.  Calls to action include phrases like "Buy," "Order Now," "Get a Quote," and so on.  Not only do calls to action direct your audience to take the action you want them to take, they also make sure your audience knows exactly what you expect of them if they should click your ad.  In other words, calls to action better qualify your audience before they click, so that they don't waste your money by clicking when they have no intention of converting.

Third, to increase your Google conversions, make sure your website landing page is well designed aesthetically, is easy to navigate, and makes it simple and easy for your visitors to do exactly what you want them to do.  The subject of proper web design is beyond the scope of this website, so if you're not sure how to properly lay out a website, consult a web design specialist.  And just make sure your call to action is prominent on the page so that your visitors know what you want them to do.

If you’ve carefully chosen all the popular keywords that are specific and relevant to your products and services, your ads will trigger whenever someone searches those keywords. If you’ve written compelling ad copy that highlights the keywords being searched, you stand a good chance that someone will click on your ad and be transported to your website. And if your website is properly designed with easy navigation and a clear call to action, you'll be able to increase your conversions.

To learn more about how you can increase conversions with Google AdWords, read Don't Waste Money on Google AdWords.