How can I increase my keyword impressions in Google AdWords?

You can increase your impressions in Google AdWords by choosing more relevant keywords, adding keywords to your ads, search engine optimizing your website landing page, and raising your bid.

When you look at your ad campaigns in the Google AdWords campaign manager, under the keywords tab you will see impression and click statistics for your keywords. Keep in mind that your keywords themselves are not actually getting impressions or clicks. This simply refers to the impressions and clicks of all ads associated with your keywords. So when someone searches your keywords and your ads are triggered, Google calculates impressions and clicks by keyword.

If your keywords are not triggering any ads and therefore not getting any impressions, this likely means that your keyword quality score is low or your bid is too low for your keywords to trigger ads. You can improve your quality score and increase your keyword impressions by choosing keywords that are more relevant to your ads, adding keywords to your ads, and using search engine optimization (SEO) to incorporate keywords into your website landing page. If your bid is too low, simply raise your bid to something that is more competitive.

See: What makes people instantly click Google Ads now?