Excerpt from: Don't Waste Money on Google Adwords
You can increase traffic to your website with Google AdWords by adhering to a few important rules:
* Choose the right keywords
* Write compelling ad copy
Increasing traffic with Google AdWords starts with choosing the right keywords. Your keywords should be relevant to your products and services and as specific as possible. Next, you need to outbid your competition. The Google AdWords admin will show you the current first-page bidding for your keywords. Keep in mind that maintaining a higher keyword quality score than your competition means that you can actually outbid your competition even if you bid a lower price for keywords. And finally, make sure you write compelling ad copy if you want to drive traffic with Google AdWords.
The great thing about AdWords is that you can increase your website traffic by advertising directly to internet users at the very moment they’re searching for your products or services. When internet users see your Google ads, they can click on the ad and enter your website immediately. Google AdWords is one of the fastest ways to increase website traffic. You don’t have to wait for someone to warm up to what you’re selling; you know they’re interested because they’re searching for what you’re selling at that very moment.
If you’ve carefully chosen all the popular keywords that are specific and relevant to your products and services, your ads will trigger whenever someone searches those keywords. If you’ve written compelling ad copy that highlights the keywords being searched, you stand a good chance that someone will click on your ad and be transported to your website. This is fundamentally how Google AdWords increases website traffic.
To learn more about how to implement the right techniques for increasing traffic with Google AdWords, read Don't Waste Money on Google AdWords.