How do I get a better listing for my ads in Google AdWords?

You get a better listing for your ads in Google AdWords by using more relevant keywords, increasing your bids, and writing better ads.

In order to attract clicks with Google AdWords, you need to get good listings for your Google ads. The higher up your ads appear on the web page, the more your ads will be seen and clicked. Thus, better ad placement goes to the most competitive Google ads. To get a better listing for your ads in Google AdWords, you need a combination of a high keyword quality score and a competitive bid.

The first thing to look at is your keyword list. To be competitive, your ads must be relevant to the keywords being searched. Check your keyword quality scores. If your quality scores are low (6 or lower), than the keywords you’ve chosen to associate with your ads are probably not as relevant to your audience as your competitors’ ads, therefore your competitors are getting better ad placement than you. Choose better keywords and you should be able to get a higher listing for your Google ads.

The second issue is your bid. Simply put, your maximum cost per click (max CPC) bid needs to be high enough to outbid your competitors. If your bids are not competitive, Google will place your ads farther down the page. Check the average position of your ads in the Google AdWords campaign manager and see if this is the case.

Thirdly, you may just need better ad copy. Ad copy is one of the factors that help determine your keyword relevance, which in turn affects your ad placement. If you’re looking for ways of improving your ad copy, see tips on this website on how to improve your Google AdWords ad copy.

See: What makes people instantly click Google Ads now?