How do I know if my ads are running in Google AdWords?

You will know if your ads are running in Google AdWords if your ads are approved, your keywords are eligible, and your keyword status specifies that your ads are showing right now.

Naturally, when you create a Google AdWords campaign, you want to make sure your Google ads are running. Once you’ve created your ads, there are a few ways to make sure they are actively being placed on websites.

First, check the ads in the Google AdWords campaign manager and make sure their status reads “Approved.” It can take anywhere from a few minutes to a few hours or more for your new ads to get approval. If your ad status reads “Pending Review,” be patient.

Secondly, inspect each keyword in the Google AdWords campaign manager to make sure their status reads “eligible.” If your keywords are paused or below the first page bid, your ads won’t run.

Thirdly, scroll over each keyword status and examine the pop-up box. Under the line, “Showing ads right now?” it will read either yes or no. If yes, your ads are running in Google AdWords. If no, your ads are not running and Google will provide an explanation below.

Keep in mind that the Google AdWords campaign manager does not provide up to the minute statistics on impressions and clicks. So even if your ads are shown to be running, it may take several hours for Google to update your impression and click data.

See: What makes people instantly click Google Ads now?