How do I know if my bid is high enough in Google AdWords?

You’ll know if your bid is high enough in Google AdWords 1) if your maximum cost per click (max CPC) bid exceeds what Google shows as the average cost per click (average CPC) for your keywords, and 2) when Google shows you whether your keywords are eligible to trigger your ads or are below the first page bid estimate.

Determining what bids are sufficient to trigger your ads in Google AdWords can be a bit tricky. Fortunately, Google provides some handy tools to determine whether your bids are high enough to trigger your ads.

First, whenever you add new keywords to an ad group, you have the option to estimate search traffic. Google will calculate the average search volume for those keywords and the average CPC, or average cost per click paid by your competitors. The average CPC is a good guideline for choosing a bid, but keep in mind the average CPC changes throughout each day.

Second, once you’ve chosen your keywords, you can go to the keywords section of the Google AdWords campaign manager. Here, Google will show you whether your keywords are eligible to trigger your ads or if they are below the first page bid estimate. If they are below the first page bid estimate, you’ll likely have to raise your max CPC bid in order to get placement for your ads.

See: What makes people instantly click Google Ads now?