How does language targeting work in Google AdWords?

Language targeting works in Google AdWords by allowing you to choose the language of your audience. You’ll naturally want to make sure that your audience speaks the same language as the language you use in your ads.

Except in rare cases, any advertiser wants the audience to speak the same language as the language used in an ad. But the internet poses language challenges since sites like Google are international and people across the globe speak hundreds of languages.

Fortunately, Google AdWords gives you control over important settings to choose the language of your audience. You’ll set your preferred language in the Google AdWords settings, and Google AdWords will then determine to whom your ad will be shown based on the user's Google domain, their search term, their computer's IP address, and their language preference set for Google. All of this ensures that your audience will be able to read your Google ads.

See: What makes people instantly click Google Ads now?