How should I name my ad groups in Google AdWords?

You should name your ad groups in Google AdWords by the specific product, brand or service you’re advertising in each ad group. This will make it much easier to manage your Google AdWords campaigns, especially if you are advertising many different products or services.

If you are using Google AdWords to advertise multiple products, services or brands, you’ll need a simple way to organize all of your Google ads. The best way to do that is to create different ad groups for each product, brand or service and name them each accordingly. You can choose whatever name helps you stay organized, but usually it’s easiest to simply name each ad group after the product, brand or service being advertised within each ad group.

See: What makes people instantly click Google Ads now?