How should I organize my Google AdWords campaigns?

You should organize your Google AdWords campaigns by major categories, such as product lines and brands. If you’re only marketing one product or service or one basic category of products and services, then you’ll probably only need to create one Google AdWords campaign.

The purpose of organizing your Google AdWords campaigns is to make it easier to manage your ads and target your audience effectively. Since each campaign contains its own ad groups, ads, and keywords, naturally you’ll want to keep campaigns separate for different product lines and brands. The reason being, specific ads and keywords that relate to one product line or brand will probably have little or no relevance to another product line or brand.

If you’re only selling one product or service or one basic category of related products and services, you’ll probably only need to create one Google AdWords campaign. Remember, you can always separate similar products or services into different ad groups within a single campaign. It really just depends on how customized you’ll want each ad group.

See: What makes people instantly click Google Ads now?