Is Google AdWords a good way to advertise?

Google AdWords is a good way to advertise if it satisfies your business objectives, is appropriate for your type of product or service, and if you’re prepared to do what it takes to implement a successful Google AdWords campaign.

When deciding whether Google AdWords is a good way to advertise, first think about your business objectives. Naturally, if you’re selling products or services via a website and would like to increase your sales, Google AdWords may be a good way for you to advertise.

Next, examine your products and services. Google AdWords is a good way to advertise some products and services, but not for others. Are your specific products or services commonly searched on Google? If so, then Google AdWords may be a good way for you to advertise. If not, then you’ll probably need another way to advertise.

Finally, are you prepared to do what it takes to successfully implement a Google AdWords campaign? This includes researching and cataloguing all relevant keywords, writing winning ad copy, and tracking your daily performance with Google AdWords. You either need to be able to do all this yourself or be willing to hire a Google AdWords specialist.

If you meet all these criteria, then Google AdWords may very well be a good way for you to advertise.

See: What makes people instantly click Google Ads now?