Is my bid too low in Google AdWords?

You’ll know if your bid is too low in Google AdWords if 1) your maximum cost per click (max CPC) bid is lower than what Google shows as the average cost per click (average CPC) for your keywords, and 2) Google shows that your keywords are below the first page bid estimate.

It can be quite frustrating to create an entire Google AdWords campaign only to discover your ads are not running because your bid is too low. So it’s essential for you to find out when your bid is too low in Google AdWords.

First, whenever you add new keywords to an ad group, you can estimate search traffic. Google will calculate the average search volume for those keywords and the average CPC, or average cost per click paid by your competitors. If your bid is lower than the average CPC, there’s a good chance your bid is too low and you won’t get ad placement.

Second, once you’ve chosen your keywords, you can go to the keywords section of the Google AdWords campaign manager. Here, if Google shows you that your keywords are below the first page bid estimate, then your bid is too low and you won’t get ad placement. You’ll likely have to raise your max CPC bid in order to get placement for your ads.

See: What makes people instantly click Google Ads now?