Should I use the Google search partners in Google AdWords?

You should use the Google search partners in Google AdWords if you would benefit from the multitude of searches related to your products and services. Generally, if you’re already advertising on the Google search engine, you would probably benefit from the added exposure offered by the Google search partners.

When you create an ad campaign in Google AdWords, you have the option of where to place your ads. One of these options is the Google search partners, which include Google Groups, Google Product Search, AOL and Ask.com. Google search partners are search websites that feature Google ads.

The main advantage of choosing to run ads with the Google search partners is that you can expand your advertising exposure to other search engines which boast millions of searches every day. And many of those searches are for the products and services you’re looking to advertise.

See: What makes people instantly click Google Ads now?