Excerpt from: Don't Waste Money on Google Adwords
The biggest advantages of advertising with Google AdWords are lower advertising expenses, greater control over your own ad campaigns, faster customer conversions, easier performance tracking, and more accurate customer targeting.
Google AdWords offers many advantages for advertisers. First, the cost of Google AdWords is usually much lower than traditional forms of advertising. Google AdWords can cost just a few dollars a day or less, depending upon your budget. Since you set your own bids and only pay when your ads are clicked, you can achieve ample ad exposure without paying a lot of money.
Google AdWords gives you control over your entire campaign. This includes setting your own budget, creating your own ads, targeting the exact people and places you want, and tracking your performance.
Google AdWords allows you to achieve customer conversions much quicker than other forms of advertising. It only takes seconds from the time a customer sees your Google ad to when they visit your website. From there, you may convert a sale within a minute or two, much faster than other forms of advertising.
Google AdWords allows you to track the performance of your ads with a simple and easy-to-use interface. You’ll know almost immediately which ads and which keywords perform well and which do not. You’ll be able to make immediate changes to any component of your ad, including copy, targeting options, and keywords.
Google AdWords enables you to fine tune your targeting options. Since Google AdWords are based upon keywords, you can choose the precise keywords that target your customers at the very moment they’re looking for your products and services. Plus, you have many other targeting options, including city, country, language and devices.
To learn more about the different advantages of advertising with Google AdWords, read Don't Waste Money on Google AdWords.