What are Google content partners in Google AdWords?

The Google content partners in Google AdWords consist of all the websites that feature Google ads, not including the Google search engine and other search partners. Google now refers to this as the Google display network. If you agree to run your ad in the display network in Google AdWords, your ad will appear on websites that feature content related to your ad.

When you create an ad campaign in Google AdWords, you have the option of running your Google ads in the Google search engine, Google search partners, and Google display network. If you choose Google’s content partners in the Google display network, you are choosing to run your ads on any number of the millions of websites that feature Google ads. These content partners are not sites owned by Google; rather, they are any of the websites that subscribe to Google AdSense, which is Google’s advertising network.

Naturally, you’ll want to be sure that the content of each website is relevant to your ads, so Google matches the keywords in your ads to the keywords on the Google content partner websites.

See: What makes people instantly click Google Ads now?