What are some good tips for Google AdWords?

Good tips for Google AdWords include making sure your product is right for Google AdWords, ensuring your website is search engine optimized, choosing the right keywords for your ads, and writing winning ad copy.

The first good tip for Google AdWords is to make sure your product is right for Google AdWords. Simply put, are people actively searching Google for your product? If you’re not sure, use the Google Keyword Tool and search all relevant keywords related to your product. If your product keywords are achieving a high search volume, then your product may be right for Google AdWords.

The second good tip for Google AdWords is to ensure your website is search engine optimized. Remember, any keywords you use in your Google AdWords campaign will need to be properly incorporated into your website so that your ads and keywords can achieve a high quality score. To achieve this, you need to follow industry standard SEO practices when creating your website.

The third good tip for Google AdWords is to choose the right keywords for your ads. Remember, you want to choose keywords and keyword strings which are directly related to your product, are already incorporated into your website, and are commonly searched. You’ll need to consider all the words someone might use when searching for your product, including idioms, slang and colloquialisms. To assist you in choosing the right keywords, use the Google Keyword Tool. The Google Keyword Tool will provide you dozens of useful keyword ideas related to your product and will tell you which keywords are searched the most.

The fourth good tip for Google AdWords is to write winning ad copy. This is easier said than done. Writers spend years perfecting ad copywriting. Yet all good Google AdWords copy starts with a headline that includes your keywords, a description line that grabs the reader’s attention, a strong call to action, and a URL that is concise and easy to read.

See: What makes people instantly click Google Ads now?