What is an ad rank in Google AdWords?

Your ad rank in Google AdWords is the instantaneous ranking Google gives your ad in comparison to your competitors’ ads. Your ad rank determines if you get placement for your ad and where it will be placed on the web page.

When you create ads in Google AdWords, Google uses a number of calculations to determine the quality and relevance of your ads. Google then compares your ad to your competitors and ranks them using a combination of keyword quality score and bid. This is your ad rank. Higher ranking ads get more frequent placements and appear higher on web pages.

If you want to increase your ad rank in Google AdWords and get better ad placements, you need to focus on improving your keyword quality score and perhaps increasing your bid. Quality score is determined by how relevant your keywords are to your ads and your website landing page. If your quality score is low (6 or lower), you need to either choose more relevant keywords, include your keywords in your ads, or better optimize your website with proper SEO to highlight relevant keywords.

Secondly, you need to take a look at your bids. If your bids are lower than your competition, you’re probably not going to achieve a higher ad rank. Check the Google AdWords campaign manager to see if your bids are below the first page bid estimate for each keyword; and if they are, consider raising your bids.

See: What makes people instantly click Google Ads now?