What is the Google display network in Google AdWords?

The Google display network in Google AdWords consists of all the websites that feature Google ads, not including the Google search engine and other search partners. If you agree to run your ad in the display network in Google AdWords, your ad will appear on websites that feature content related to your ad.

When you create an ad campaign in Google AdWords, you have the option of running your Google ads in the Google search engine, Google search partners, and Google display network. The Google display network allows you to run your ads on any number of the millions of websites that feature Google ads. Many of these sites are not owned by Google; rather, they are simply websites that subscribe to Google AdSense, which is Google’s advertising network.

Naturally, you’ll want to be sure that the content of each website is relevant to your ads, so Google matches the keywords in your ads to the keywords on the Google content network websites. You also have the option of choosing your own placements in the display network.

See: What makes people instantly click Google Ads now?