What locations should I target in Google AdWords?

The locations you target in Google AdWords depend on your type of business, the products or services you sell, and your advertising objectives. Simply put, you’ll want to target locations where you wish to market your products and services.

Location targeting in Google AdWords allows you to choose the location of your audience, broken down by country, region, city, and other defined areas. Location targeting ensures that your Google ads are seen only by the people in locations where you wish to advertise.

What locations you choose to target in Google AdWords depends on your own circumstances. For example, if you sell products online but don’t want to deal with international shipping, you might just choose your own country in location targeting. If you own a store in a particular city, you may just want to choose your own city in location targeting. Or if you want to test-market a product in a particular region, you can choose regional location targeting.

You’ll set your preferred location targeting in the Google AdWords settings, and Google AdWords will then determine to whom your ad will be shown based on the user’s IP address, which indicates the user’s precise location.

See: What makes people instantly click Google Ads now?