What URL do I use for Google AdWords?

You actually use two URLs for Google AdWords: a display URL and a destination URL. Your display URL is usually your top-level domain and your destination URL is the web page where you want people to land when they click on your ad.

A URL is a web page address. When you create ads in Google AdWords, you are required to input the URL that you want to display in your ad. This is called the display URL. When someone clicks your ad, they are taken to a specific page on your website, called the destination URL, which you also input when you create an ad in Google AdWords. The reason Google allows you to display a different URL from your destination URL is because destination URLs tend to be long and consume too many characters for a Google ad.

Your display URL and destination URL can be the same address. However, the display URL is a simple and easy to read address, usually your top-level domain. Your destination URL, on the other hand, should be the specific web page where you feature the product or service from the Google ad. The reason being, you would never want someone to click an ad for a product or service and then be forced to search around your website until they find it.

See: What makes people instantly click Google Ads now?