Why am I not getting any conversions from Google AdWords?

You are not getting any conversions from Google AdWords for several possible reasons: 1) your website is not compelling or user-friendly, 2) your website landing page (destination URL) is not relevant to your ads, 3) your prices are not competitive, or 4) your audience was misled by your Google ads.

You’re running a Google AdWords campaign and you’ve been successful at getting people to click on your ads. The problem is, you have not been successful at turning your clicks into conversions. This could be happening for a number of reasons.

The first reason you are not getting any conversions from Google AdWords is that your website may not be compelling or user-friendly. Good website design and content is a science. You need to make sure you are implementing expert web design and marketing principles when laying out your web pages. In short, your website needs to be easy to navigate, your products or services need to be easily understood and easily purchased, and you need to create a compelling environment to drive conversions.

Secondly, you may not be getting any conversions because your website landing page is not relevant to your ads. Make sure the destination URL you link in your ads is the exact page where people can buy the product or service featured in your ads. The last thing you want is for someone to arrive at your website and then have to search around for the product or service they saw in your Google ad. They’ll probably just leave.

Thirdly, your prices simply may not be competitive. If your website visitors can easily search elsewhere and find a better price for the products or services you sell, you will have difficulty generating conversions.

Fourthly, your audience may have been misled by your ad. Review your ads to make sure the information you present is accurate and completely relevant to the products or services you’re selling. It may seem tempting to bait and switch your audience with empty promises, but they’re going to figure that out pretty quickly and leave your website. Not only will you not generate conversions, you’ll end up wasting money on the clicks you receive.

See: What makes people instantly click Google Ads now?