Why don’t I see my ads for Google AdWords?

You don’t see your ads in Google AdWords for any number of reasons: your ads were not approved by Google, you have not chosen any networks or placements to show your ads, your balance is depleted, your keywords are not searched very often, you have a low keyword quality score, your bid is too low, or some other campaign setting is preventing your ads from running.

There are several factors that determine whether your ads are running in Google AdWords. First, your ads must be approved by Google. Check the status of each ad in the Google AdWords campaign manager to see if your ad is approved. If your ad is pending, it can take anywhere from a few minutes to several hours or more for your ad to be reviewed and approved. If your ad is disapproved, it’s likely because you violated the terms laid out by Google and you’ll need to rewrite your ad.

Secondly, if your ads are not running in Google, check to make sure you’ve chosen networks or placements for your ads in the settings section of the Google AdWords campaign manager. You can run your ads on the Google search engine, Google search partners, or the Google display network. And if you’ve chosen to manage your own placements, make sure you’ve added the websites where you want your ads shown.

Thirdly, if your ads are not running in Google, check to see if you balance is depleted. If you run out of money in your account, Google will pause all of your ad campaigns.

Fourthly, make sure your keywords are being searched by Google users. If your keywords are not searched very often, then naturally your ads won’t trigger very often. So make sure you choose high volume keywords. You can use the Google keyword tool to check the average monthly search volume for all keywords.

Fifthly, your ads may not be running because you have a low keyword quality score. Examine the keywords for your ads which aren’t running. If your keyword quality score is low (6 or lower), Google might have discontinued running your ads. You’ll need to go back and choose keywords that are more relevant to your ads and your website landing page.

Sixthly, check to see that you’ve set your maximum cost per click (max CPC) bid high enough to beat your competition for ad placements. If your bid is not high enough, your Google ads won’t run. To check, examine your keywords in the Google AdWords campaign manager. Google will tell you if your bids are below the first page bid estimate, meaning your bids are too low to get impressions.

Finally, check all your campaign settings to make sure some other factor isn’t preventing your ads from running. Make sure you haven’t paused your campaign, ads or keywords. Check the start date and end date to make sure you’ve scheduled your ads to run correctly.

See: What makes people instantly click Google Ads now?