Why is my click-through rate so low in Google AdWords?

Your click-through rate is low in Google AdWords for several possible reasons: your keywords are not relevant enough to your ads, your bids are too low, or your ad copy is weak.

The goal for most advertisers using Google AdWords is to get a high click-through rate (CTR) for their ads, and then follow up with a conversion, such as a product sale. If you’re getting a low CTR, you need to figure out what’s wrong. Otherwise, Google will stop running your ads and you’ll fail to generate any website traffic.

The first thing to look at when trying to get more ad clicks is your keyword list. In order to get people interested in your Google ads, your ads must be relevant to the keywords they are searching. Check your keyword quality scores. If your quality scores are low (6 or lower), than the keywords you’ve chosen to associate with your ads are probably not relevant enough to your audience. Choose better keywords and you should be able to get more clicks for your ads.

The second issue is your bid. Simply put, your maximum cost per click (max CPC) bid needs to be high enough to outbid your competitors. If your bids are not competitive, Google will place your ads farther down the page. Ads with low average positions tend to get fewer clicks than ads with higher average positions. Check the average position of your ads in the Google AdWords campaign manager and see if this is the case.

Thirdly, you may just need better ad copy. Ad copy is what sells your product or service and entices a user to click-through to your website. If you’re looking for ways of improving your ad copy, see tips on this website on how to improve your Google AdWords ad copy.

See: What makes people instantly click Google Ads now?