Why is my quality score so low in Google AdWords?

Your quality score in Google AdWords is so low because your keywords are not relevant enough to your ads and your website landing page or because your keywords are too general to be relevant to specific searches.

The two most important factors Google uses to determine your ad rank are quality score and bid. Your quality score is a measure of how relevant each of your keywords is to your ad and your website landing page. Google will use a combination of your keyword quality score and bid to compare your ads against your competitors every time your keyword is searched. So if your keyword quality score is low, you’ll have a tougher time getting your ads placed by Google and you’ll have to pay more for each click.

To improve your keyword quality score, start by choosing the right keywords. Your keywords should be specific and relevant to the products or services in your ad and on your website landing page. Avoid keywords that are too general, as it’s difficult to know what is relevant to someone searching a general keyword. For example, if you’re advertising Google AdWords consulting, use specific keywords like “AdWords consulting” and “AdWords Experts” and avoid general keywords like “AdWords” or “Google AdWords.”

Secondly, to improve your keyword quality score, include keywords in your ads, particularly the headline. Keywords in your headline make your keywords appear much more relevant to your ads and should help increase your quality score.

Thirdly, make sure your website landing page is search engine optimized. With proper SEO, your website landing page will contain all the keywords you use in your Google AdWords campaign, which will improve each keyword quality score.

See: What makes people instantly click Google Ads now?