Why isn’t Google AdWords working for me?

Google AdWords is not working for you for two primary reasons: 1) your specific product or service is not right for Google AdWords, 2) you are mismanaging your Google AdWords campaigns. You need to revisit whether Google AdWords is right for your company and review the tips for a successful Google AdWords campaign.

One reason why Google AdWords is not working for you is that Google AdWords may not be right for your company. Generally, Google AdWords is only useful when 1) your product or service is a popular enough search item, 2) the customers who see your Google AdWords ads are able to purchase from you, and 3) if the amount you earn from selling your products or services exceeds the amount you can expect to pay for Google AdWords advertising. On the contrary, if you sell a product that is not specifically searched, like a book of fiction, or if you are inaccessible to your audience, like a corner store, or if you sell small priced items that can’t cover the costs of clicks, then Google AdWords will not work for you.

The second major reason why Google AdWords is not working for you is that you may be mismanaging your Google AdWords campaigns. In short, a successful Google AdWords campaign requires relevant keywords, winning ad copy, and a website landing page that is search engine optimized and relevant to your ads and keywords.

See: What makes people instantly click Google Ads now?