Why should I use Google AdWords?

You should use Google AdWords to generate more traffic to your website and to increase your product or service sales.

The first question you can ask yourself is, would you like to generate more business for your products or services? If the answer is yes, and it usually is, then you obviously need to find some way of getting more customers. There are many ways of marketing and advertising to attract customers, and Google AdWords may be a good way to go depending on your company and your objectives.

In short, the reasons to use Google AdWords are the same reasons to do any kind of advertising: to increase website traffic and increase sales. That being said, not all businesses benefit from Google AdWords advertising model. So you’ll want to be sure Google AdWords is right for your business.

Is your specific product or service commonly searched in Google? If so, that’s a good sign Google AdWords may be right for you. If you’re not sure of that answer, you can always use the Google Keyword Tool to check monthly search volume for your products and services. If your specific product or service is not searched very often, then Google AdWords probably will not help you.

Can you make enough money from selling your product or service to cover the expense of Google AdWords? If so, then Google AdWords may be right for you. Remember, since you may only be converting around 1% of click-throughs into sales, you need to get around 100 clicks of your Google ad for just a single sale. Does your product or service earn enough to cover the advertising expense?

If you’ve answered yes to all of the questions above, then you probably should use Google AdWords.

See: What makes people instantly click Google Ads now?